Wade Eyerly got an invitation to the New York Stock Exchange, telling him to come garmented in” business professional” clothe. He decided to break the rules. The 39 -year-old executive put on a pair of stretching fabric gasps that look like slacks but feel like yoga wear.” I was, like,’ This is amazing ,'” he said.” I immediately ordered two more pair .”
The pants, sold by athletic-wear label Rhone Apparel Inc ., are technically constructed for commuting. Eyerly, who lives in New Canaan, Connecticut, does a lot of that, given his regular 90 -minute trip-ups to Manhattan. The pants are also perfect for flying.” They are just so comfy ,” he said.” They don’t stick to your calf; they aren’t too tight. They seem pressed each morning. You could work out in these gasps .”
As office environments open up to more casual dress, garb companies are looking for ways to sell less formal dres to the working masses. Marketed as “commuter-wear,” brands hope to convince employees that they need clothing specific to the trials of getting to and from work. These new clothes come in all kinds of old forms: blazers, chinos, button-down shirts–you name it–but in cloths and cuts that can survive Americans’ increasingly long and grueling trip-ups to the office.
It’s also a natural expansion for active wear brands that want a piece of the workweek. While dress codes have eased, employees don’t typically sport lycra bodysuits or compressing shirts–at least , not yet.
” We consider run wear as an opportunity ,” said Sun Choe, senior vice president of global merchandising at Lululemon Athletica Inc. Right now, companies such as hers fully own the weekend wardrobe. Now they want the remaining five days, too.