Why is bacon so addictive?

( CNN) If foods were granted awardings, bacon wouldn’t rank high for healthfulness, but it might win top award in the favorite foods category.

“Bacon is too perfect for words, ” said Gail Vance Civille, founder and chairperson of Sensory Spectrum, a consulting firm that helps companies learn how sensory cues drive customer perceptions of products. “I actually have a friend who is a vegetarian, and she fees merely vegetarian food except for bacon. And the reason is because it savours so good.”

In one recent study, bacon ranked in the middle range of foods that were self-reported as associated with indicators of “food addiction.”

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