The World Cancer Research Fund with Arthur London and director Rankin have created a Cancer Health Check is how “cancer attractive” you are . It’s a five minute exam that asks questions about your diet, alcohol consumption, and lifestyle . The listing of things that cause cancer always seems to be growing, but there are certain things you can do to reduce your risk .
The list of products, foods, and materials that cause cancer seems to always be growing longer. Our lifestyle and dietary habits can directly affect the risk of cancer, but it isn’t something that’s always on our minds.
The World Cancer Research Fund wants to bring it to the forefront, and has teamed up with Arthur London and photographer and director Rankin to create a series of movies to advertise a new Cancer Health Check. It’s a five-minute exam to make people aware of the links between diet and cancer, which is based on questions about diet, alcohol uptake, and exert habits.
In the video, models are eating and drinking in an extreme way, and the message is that no matter how good something seems or savors, it could be really bad for your long term health.
“Our idea needed to challenge the entrenched belief that cancer ‘gets you’ not that you are able to ’cause it, ‘” said Nick Whillis, project partners at Arthur London. “We “re so proud of” the work and thrilled that Rankin chose to photograph this for us. He not only understood the creative notion but genuinely believed in the messaging behind it — if you do not follow the recommendations, you could be flirting with the disease.”
Jane Heath, the director of communications& marketing at WCRF UK added that one in six deaths worldwide are caused by cancer, but the public are tired of hearing contradictory health messages — so there’s a risk they are no longer listening.
“Our cancer prevention recommendations, when followed together, provide the most reliable blueprint available to reduce people’s risk of developing cancer, ” she said. “We are committed to dedicating people the most up-to-date, scientific and authoritative information about the links between diet, weight, physical activity and cancer, which is why we hope this campaign highlights our aim that no one should die from a preventable cancer.”
Here are a list of 9 lifestyle habits WCRF UK says can reduce the risk of cancer 😛 TAGEND
Be a healthy weight — Keep your weight within the healthy scope and avoid weight gain in adult life.
Be physically active — Be physically active as part of everyday life by strolling more and sitting less.
Eat a diet rich in wholegrains, vegetables, fruit and beans — Make wholegrains, vegetables, fruit, and pulsings( legumes) such as beans and lentils a major part of your daily diet.
Limit consumption of ‘fast foods’ and other processed foods high in fat, starches or sugars — Restriction these foods helps control calorie intake and maintain a healthy weight.
Limit consumption of red and processed meat — Eat no more than moderate quantities of red meat, such as beef, pork and lamb. Try to eat little, if any, processed meat.
Limit intake of sugar-sweetened drinks — Drink mostly water and unsweetened drinks.
Limit alcohol consumption — For cancer prevention, it’s best not to drink alcohol at all, or at the least limit it.
Do not use supplements for cancer prevention — Aim to meet nutritional needs through diet alone( except in some situations, like in preparation for pregnancy or when diet is inadequate for some reason .)
Mothers should breastfeed their babies where possible — Breastfeeding may induce breast cells more resistant to mutations that can cause cancer.
You can take the test here to see how “cancer attractive” you are.
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