New York( CNN Business) Lululemon pulled in $3.3 billion in sales last year. But to become bigger, Lululemon will reach beyond its strength in women’s yoga gasps.
“Men’s is one of our largest and most exciting areas of future growth, ” chief executive Calvin McDonald said last month. He came to Lululemon from Sephora in August, and the growth strategy is McDonald’s first major initiative at the company.
International markets represent around 15% of the company’s sales today. The new scheme calls for Lululemon to quadruple its international sales.