Teenager challenges 100 -calorie snack ad

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Media captionTallulah Self, 18, was in hospital with anorexia

“The 100 -calorie snack benchmark assumes that all children’s needs are the same, ” says Tallulah Self, 18, who has a history of anorexia nervosa.

“It’s like saying all cars need the same fuel – and the same amount.”

Tallulah is critical of awareness-raising campaigns launched by Public Health England( PHE) in the new year, exhorting parents to limit children’s snacks to 100 calories – and to let them have only two a day.

The campaign is aimed at tackling the growing problem of childhood obesity.

But for Tallulah – who expend six months in hospital in 2016 with anorexia – the Change4Life “Look for 100 calorie snacks” adverts touched a raw nerve.

“As someone with experience of an eating disorder, I was indignation by the misleading and potentially harmful message, promoting regulation and calorie-counting.

“I messaged a couple of my friends saying, ‘Would it be crazy to make a video about this? ‘ and I gave myself four days to make a film.”

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