Orange Vanilla and New Coke are giving Coca-Cola a boost

New York( CNN Business) Coca-Cola shall seek to get customers excited about Coke with new flavors and products. It’s working.

Shares of the company rose virtually 3% on the results.

Although Coca-Cola ( KO) strives to be a “total beverage company” by acquiring juice and seltzer brands and coming up with new products within those categories, it also needs to make sure that people don’t abandon its most recognizable product.

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