Two generations: parents and youngsters. One is tech-obsessed, with a short attention span, who find it difficult to talk about their feelings. The other is their children.
Whatever their own addiction to social media or the demands of day-to-day life, parents are desperate for their sons and daughters to have a more balanced approach to life. They want them to expend less hour tucked behind a screen on their own, and more out and about playing with friends or enjoying the board game they were bought for Christmas.
These demands, not always backed up with research, have been noted and developed by schools, many of which run mindfulness sessions for even the youngest infants, helping them to settle down ready to learn after whizzing around the playground.
They have also been seized on by toy manufacturers, for whom biding pacify may carry on profit making.
“Anything that encourages emotional play should be valued, ” says Natasha Crookes from the British Toy and Hobby Association( BTHA ), who says mindfulness is an emerging theme in the sector.
“It can help children to sleep better and discuss their feelings more.”